HOW DIGITAL MARKETING INFLUENCES THE CUSTOMER JOURNEY FROM 22.7 TO 42.5 BILLIONS? FREE–NUMERICALLY BACKED FACTS!

“It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.”― Germany Kent

“Do you know where to hide a dead body? It’s on the second page of Google because nobody goes there!”― Miles Anthony Smith

“Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It’s about creating a user experience that is data driven. We know what customers are searching for and we know how to get them to a page. It’s a combination of science and art to successfully rank a website.”― Leland Dieno, Socialize Your Small Business: Internet Marketing For Small Business

“You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.”― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits

“Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.”― Stacey Kehoe

“Google Analytics is the best friend of all SEO Specialist and Digital Marketer around the globe.”― Dr. Chris Dayagdag

“So you wanna have a digital marketing team? First check out what kind of marketing that your product or service required? Service industry required a different strategy, whereas a product required different strategy. The result of your digital marketing campaign depends up on the way you set the campaign after analysing your target location and target audience.”― Hecate Strategy

“When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.”― Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

“Networking isn’t how many people you know, it’s how many people know you.”― Amit Kalantri, Wealth of Words

“In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible”― Bernard Kelvin Clive

“A sufficiently advanced strategy is a powerful tool in the hands of a marketer. Just like how a magician makes a deft use of his magic wand. This is the prime idea that drives us. And the name Hecate – the Greek goddess of Magic. However, we are not magicians to create wonders that make people believe in illusions. We are magicians in transforming the brand in lightning speed and presenting it before the right stakeholders that eventually leaves a smile on your face. We are brand magicians who can help you lift from the troubled waters with our set of magic wands and ensures a smooth sail. So what is the magic formula we have? Making you familiar among the right stakeholders is the magic wand that does the magic for your brand. Remember familiarity is a magician that is cruel to beauty but kind to ugliness.”― Hecate Strategy

“YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touch points as possible, to get KNOWN, LIKED AND TRUSTED!”― Naomi Mc Laughlan, Digital Marketing: Book #1 in the START-UPS ON A SHOESTRING BUDGET Series

“We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way.”― Hecate Strategy

“The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.”― Derek Thompson, Hit Makers: Why Things Become Popular

“Social Media Strategy isn’t rocket science…but it might as well be if you don’t know what you’re doing.”― Sherree Mongrain

“Your sales should see a noteworthy increase and a connected development of reserve resources when you provide your customers with unrivaled products and services. You could also count on customer referrals if you ensure that every transaction comes with stellar service. You are bound to garner success by striving consistently to be at the top of your industry.You need to realize that managing a marketing and advertising consulting services business will require a huge dedication of time and resources. A business that is successful is one that take a lot of time, focus and persistence. A planner should help keep you organized and prevent missing something that needs to be done. Overwhelmed business owners who’ve enough experience in the business world to know what is best for their companies turn over some of their responsibilities to others to reduce their stress level.When you begin an internet marketing and advertising consulting services business, it’s important to be patient and stay focused until the paying customers come in. The success of your business depends on the time, energy, and resources you invest at the beginning. Focus on your main goals and be patient while going through the first quiet period that many businesses find themselves in. Once you stop actively working toward the expansion of your marketing company, the business is probably going to go under.An entrepreneur is usually thinking and working to reach goals, just be positively certain to stop and reward yourself for reaching milestones.Success comes with faithfulness and dedication to the marketing and advertising consulting services business through the incorporation of new ideas and good planning. Without much focus and dedication on your part, your marketing company will not make it in the long run. If your company understands how to use change to increase its standing in the industry, success will follow.”― Ysais Digital Marketing

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”― Amrita Sahasrabudhe

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”― Ian Schafer

“We must move from numbers keeping score to numbers that drive better actions.”― David Walmsley

We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”― Gayle Fuguitt

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” ― Jeanette McMurtry

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”― Erin Bury

“To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”― Zaid Al-Zaidy

“Measurement is like laundry. It piles up the longer you wait to do it”― Amber Naslund

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”― Rick Levine

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”― Jeff Eisenberg

 “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”― David Ogilvy

“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”― Mike Kuniavsky

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”― Duane Forrester

 “Google only loves you when everyone else loves you first.”― Wendy Piersall

“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”― Rae Hoffman

“People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”― Veronica Fielding

 “Privacy is dead, and social media holds the smoking gun.”― Pete Cashmore

“The overarching problem is that everyone sees and uses social media from a different perspective.” ― Neal Schaffer

“We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.” ― Sandy Carter

“90% trust peers on social networks (even strangers); only 15–18% trust brands.”― Danny Brown

 “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”― Seth Godin

“Social Media is about sociology and psychology more than technology.”― Brian Solis

“Social media allows big companies to act small again.”― Jay Baer

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’”― Jeffrey Zeldman

“Put your energy into making things that are likeable, not some douchey social media strategy.”― Matthew Inman, AKA The Oatmeal