SEO : WHAT IS SEARCH ENGINE OPTIMIZATION AND 2 THINGS WHICH DETERMINE YOUR SUCCESS ?
SEO or Search Engine Optimization is the process of bringing targeted traffic from the organic rankings of a search engine to a website. Popular SEO related tasks include the creation of high-quality content, the optimization of content around particular keywords, and the creation of backlinks. Simply put, SEO is all about improving the rankings of a site in the search results’ organic (non-paid) segment.
How Search Engines Work ?
An algorithm operates in real-time when you search for something in Google or some other search engine to get you what the search engine considers the best answer. In particular, to find a set of results that will best respond to your search, Google searches its index of hundreds of billions of pages.
While Google does not make its algorithm’s inner workings public, we know that websites and web pages are ranked based on:
Relevancy or pages that are closely related to your keyword. Not just pages that are relevant but they rely on three other elements of their algorithm:
Authority is determined by the number of other pages that link to that page(Also known as Backlinks).In general, the more links a page has the higher it ranks.
Usefulness means the content should be organized into distinct sections and it should be written in a way that anyone can understand, and it largely depends on the user experience.
How to optimize for Google
Some of the basic SEO ranking factors for Google are:
Crawling attributes
Google uses many ways of finding new material on the internet, but crawling is the main process of SEO. To put it in simple terms, crawling is where Google follows links to other sites they have not seen before from sites they already know about.
Mobile-friendliness
63% of Google searches come from mobile devices, and every year that number is increasing. Generally, when a desktop version of a site loads on the device, most people will possibly press the back button. Non-mobile-optimized pages lead to frustration. And most people would not stick around to consume your content even though you rank and win the click.
