PAY PER CLICK – WHAT IS IT ?

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Pay per click marketing is an advertisement technique where advertisers do not pay for ad placement or simply by impression. The bid sum may have an impact on placement, but the advertiser only pays when an online user clicks on their ad.

On the search results pages of popular search engines like Google or Bing, the pay per click ads appear. In the form of an advertisement that targets a particular keyword or action.Marketers have the chance to put their brand, product, or service at the front and center. There are three primary types of marketing advertising for pay per click:

Text Ads

A text ad is composed of the advertising company’s written copy.

Text advertisements are most often triggered by the Search Network.

This happens when users look for a keyword included in your pay per click campaign on Google or Bing.

Display Ads

Usually, a display ad is delivered in a picture or motion graphic format. Advertisers must comply with the size and content specifications of pay per click platforms that provide display ads while designing their visual imagination. Display advertisements typically turn up and are available on websites around the internet for commercial placement.

Advertisements are contextually placed on websites.

The website is visited by the target market.

Shopping Ads

After a searcher submits a question through a search engine or shopping engine, a shopping ad is usually delivered.

Usually, shopping ads provide a picture of the object, the price of it, and any related specifications such as size, color, measurements, etc.

What are the potential benefits of pay per click marketing?

The benefits of pay per click marketing are :

Speed- Advertisers can direct a large volume of traffic to their website quickly. PPC marketing, if handled effectively, is one of the fastest digital marketing techniques to accelerate growth in traffic and conversion.

Precision-It is easy to build a highly targeted audience to view your advertising, particularly on search and shopping networks.

Agility- Quality information is almost instantly available, making it easier to make changes quickly to increase the chances of a successful campaign.